Project CPT Paki Lawu runs Johannesburg to Cape Town. Send-off 21 November 2026
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One partner from the post to the purchase

We provide a 360-degree digital ecosystem for brands and creators: the campaign, the content, and the tools that capture the traffic it creates.

Influencer Marketing & Strategy

End-to-end campaign management, from talent scouting to performance analysis.

A creator filming herself at home

Premium Video Production

High-fidelity visual storytelling designed for the “scroll-stop” effect.

A crew setting up a camera on a tripod

Digital Infrastructure

Building the tools (apps and landing pages) that capture the traffic our campaigns generate.

Developers working together at a screen

Project Management

Rigorous execution of complex, long-term creative projects.

A team planning a campaign around a laptop

Built against what’s broken

  • Vanity metrics. Brands focus on likes and followers that don’t translate into sales.
  • Disconnect in content. Influencer posts often feel forced or “salesy”, damaging brand trust.
  • Technical complexity. Managing multi-platform campaigns, legalities and reporting is a logistical nightmare.
Engagement over average
Our campaigns consistently achieve engagement rates above the 3–4% industry benchmark for micro-creators.
Proven systems
Successful management of high-stakes projects, including endurance expeditions and international fair-trade campaigns.
Data-backed growth
We move beyond “guesswork”, using real-time analytics to optimise cost-per-engagement (CPE) and drive brand loyalty.